It IS bedliner. Some jerk threw paint remover on the side of it. The Ins. Co. gave me $1,200 to get it repainted. I had asked a friend of mine about spraying the bottom half when this all happened. So I told him do it all. He used "Smart Truck Bed Liner" that he gets from his body shop supplier.
No, it is not hard to clean. I get asked that a lot! The nice thing about this type of liner is that it's durable but it isn't scratchy.
Terry